The School Sport Effect, a video series created for OFSAA, was produced to engage the wide variety of supporters involved in school sport–not only motivating students, but also reaching coaches, parents, and sports fans alike.

Though we knew this series would hit home for many, the success on social media is proving to be greater than we expected. With over 12k views, the campaign has been a powerful tool for OFSAA and promoting school sport overall.

OFSAA videos hit the mark

“…response to the productions has been overwhelmingly supportive. Tweet after tweet has lauded the effort while at the same time offering inspirational comments in support of the messages conveyed.”
Dave Makela, 
Athletic Administrator,
Sudbury District Secondary Schools Athletic Association

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